The Practice of pre-Vizualization
From 2008-present, the ebay design culture has been transforming. By adding new formats of workshops to the vocabulary, eBay began to ‘rehearse’ their future. Creative problem framing, workshop facilitation and improv training have all been examples of a new infused set of skills within ebay design.
Why Visualize Early?
The insight came from Hollywood. Insert Design and visualization early in order to make better decisions about what to build. This turned out to be a novel idea for an emerging commerce company with a growing portfolio of experiences. Giving ebay an ability to ‘rehearse’ their future became a valuable asset.
Modeled after a SEAL team. A Small, Cross disciplinary team that is highly trained.
Each member has a specialty. At the center is a seasoned leader,
capable of design thinking and making.
Storytelling Potential Futures
Role: Director of preVIZ
Video Collaborator: Sandwich Video
A Global Garage
Normal mock-ups and Web design wasn’t cutting it. The challenge was to ignite the excitement of an entire division around a simple idea.
A GLOBALLY CONNECTED GARAGE
Very quickly a video was discussed on how to bring the value proposition of such a service to life. This was under the guidance and direction of a project that needed steam and energy. By pre-Visualizing the service, it created a ‘global north’ that empowered a business to say, “Let’s go build THAT vision.”
The future of Local
That question alone is the most important to help build momentum inside a project or organization. We created several quick ‘commercials’ of the future this way. In this example, we took 4 days and quickly did a commercial on what the future of shopping locally might feel like.
Headlines of the Future
On this particular day, executives from both ebay and Kate Spade Saturday were beginning to get serious. I had the pleasure to facilitate their workshop. One of the exercises we do is mutual ‘Headlines of the Future’. There was a lot of energy around this one
SHOP WINDOWS ARE NOW SHOP-ABLE
No one really thought about it at the time, but the energy continued. Six months later, they launched the first expression of has come to be known as ‘Connected Glass’. This early team was able to rehearse their future and build a headline that actually came true.