2012: Ebay marketplace was on a journey to transformed shopping— all over again. They needed a brand that signifies who they were and the brand they were becoming worldwide. They had grown from a small community to the world’s largest global marketplace. It was time to evolve from an online auctioneer with used goods to a shopping destination where you can buy new items from your favorite brands, as well as one-of-a-kind finds, immediately. Ebay continues to connect people to the things they love, but now they do it anytime, anywhere and from any device.
Role: Director of Brand Experience
Web: Brand Launch Microsite Video: Brand Essence Video Photography: New Lifestyle Photography
A New Feed - Personalized for You
The refreshed identity is rooted in the company history. By retaining core elements, including typeface and color palette, which represents the diversity of their buyers, sellers and eBay employees. The letters are touching—though not overlapping—signifying the connections across their global marketplace. And the mark is more contemporary, consistent and elegant to reflect a more streamlined and modern shopping experience. The new identity is a visual manifestation of the brand ebay had become and a springboard for their future.
Online AND Offline
The lines were blurring between online and offline. Ebay needed to evolve into a brand where shoppers could connect to the things they loved anytime, anywhere, on any device.
A Brand that...
helps you easily discover, connect with, and enjoy the things that matter to you.