2012: Ebay marketplace was on a journey to transformed shopping— all over again. They needed a brand that signifies who they were and the brand they were becoming worldwide. They had grown from a small community to the world’s largest global marketplace. It was time to evolve from an online auctioneer with used goods to a shopping destination where you can buy new items from your favorite brands, as well as one-of-a-kind finds, immediately. Ebay continues to connect people to the things they love, but now they do it anytime, anywhere and from any device.
Role: Director of Brand Experience
Web: Brand Launch Microsite Video: Brand Essence Video Photography: New Lifestyle Photography