A Grand Stage
Executive leadership asked me to create a visual identity and narrative around this new shared purpose. The impending execution resulted in a CEO narrative, video executions, event campaigns and an internal microsite to communicate the company’s Shared Purpose.
A Shared Purpose
Challenge: After 18 years, ebay inc was ready to re-connect with it’s purpose. This project focused on the visual expression and communication of a new set of behaviors aligned under a new purpose:
Role: Director, Brand Experience
The Blueprints of Commerce
As the visual vocabulary began to take shape, a ‘sketch’ look began to emerge. Many of the visual communications took on a style that showed a company sketching out the future of connected commerce.