Challenge: What if the ebay enabled commerce volume could help change the world? What if this power was put in the hands of the customers? The PayPal platform alone does over 8 million transactions a day. What if those transactions were rounded-up to the nearest dollar, automatically? In this powerful idea, a video was created and turned into a viral campaign *inside* the company. What if ebay inc built the most powerful giving platform in the world?
Role: Executive Producer, Creative Director
A Powerful Idea, at Scale
What if 8 million transactions rounded up each and every day? Imagine the impact that could have on the world over time.
A Powerful force for good.
Round-up the Leadership
Much of this video was a prototype of influence. All of the leaders & executive sponsorship for the idea needed to be put into a single piece of communication. Only through alignment did it give weight for one conversation to resonate within a company.
From this simple video, created waves of influence and impact.
‘Round-up’ is now on the PayPal roadmap.