I’ve never seen so much change happen so fast. From inception to massive momentum in just 6 months. Amazing.
Activate Design
Design Challenge: In January 2014, I received a charge from eBay’s CEO to strengthen eBay Inc.’s global innovation capability through design thinking. Read Case Study, Stanford GSB
Realizing that eBay’s external brand for design was only as strong as its internal design community, I built out a strategy based on four key initiatives:
- Strengthen Community
- Improve Talent Pipeline
- Create Playbook: ebay.com/design
- Build external Reputation
Role: Design Leader. Director of Global Brand Experience
A design Playbook
Once we collected feedback from the organization, we refined the digital playbook and made it public. We had created a foundation of design principles and practices that connected employees from all over the world.
ARTICLES
Pockets of Design
STEP 1: Find Every Designer at eBay inc.
Ebay had made dozens of acquisitions across several continents. There were hundreds of designers the world over who didn’t even know each other existed. The first step in building the community was finding the community. I quickly worked with other design leaders and Human Resources to find every designer across each of ebay’s business units.
The next step was to talk to them…
Get the Community Talking
A Celebration of Design
Role: Design Leader, Event Producer & Organizer
Designers
Studios
Months
Purpose
This work is now a Design Case Study At the Stanford Graduate School of Business, with much thanks to Jennifer Aaker.
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