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Every Transaction

November, 2013

Challenge: What if the ebay enabled commerce volume could help change the world? What if this power was put in the hands of the customers? The PayPal platform alone does over 8 million transactions a day. What if those transactions were rounded-up to the nearest dollar, automatically? In this powerful idea, a video was created and turned into a viral campaign *inside* the company. What if ebay inc built the most powerful giving platform in the world?

Role: Executive Producer, Creative Director

Production: Picrow

 

 

Round-up Automatically

A powerful and simple idea. Opt-in once and then allow all transactions to round up automatically, reducing the friction of giving by enabling and ‘surprising’ the customer with real change that can be used for good.

A Powerful Idea, at Scale

 

What if 8 million transactions rounded up each and every day? Imagine the impact that could have on the world over time.

A Powerful force for good.

Round-up the Leadership

A powerful and simple idea. Opt-in once and then allow all transactions to round up automatically, reducing the friction of giving by enabling and ‘surprising’ the customer with real change that can be used for good. Seems like a no-brainer, right?

Much of this video was a prototype of influence. All of the leaders & executive sponsorship for the idea needed to be put into a single piece of communication. Only through alignment did it give weight for one conversation to resonate within a company.

From this simple video, created waves of influence and impact.

‘Round-up’ is now on the PayPal roadmap.

Customers Worldwide

Transactions a Day

minute video

World Changing Idea