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A Grand Stage

Executive leadership asked me to create a visual identity and narrative around this new shared purpose. The impending execution resulted in a CEO narrative, video executions, event campaigns and an internal microsite to communicate the company’s Shared Purpose.

 

A Shared Purpose

 

Challenge: After 18 years, ebay inc was ready to re-connect with it’s purpose. This project focused on the visual expression and communication of a new set of behaviors aligned under a new purpose:

Role: Director, Brand Experience

 

 

The Blueprints of Commerce

As the visual vocabulary began to take shape, a ‘sketch’ look began to emerge. Many of the visual communications took on a style that showed a company sketching out the future of connected commerce.

Creative Development

Some of the treatments that went into the development of creating the Shared Purpose visual language & events.

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